matthew chambers rude dog digital design director

By Mathew Chambers

We loved working on this project, even with our collective fear of dentists! HH wanted a slick, lightweight, responsive website that showcased their cutting-edge approach to dentistry. We used the ‘Raleway’ font, which we loved so much we’re writing in it right now! 

We did a lot of research prior to staring this project to make sure we understood the dentistry industry. This approach enables us to much better understand where the client is coming from, and what their target audience is looking for in a website. We also used testing to ensure the UX design (user experience) was logical and enjoyable. The purple accents share a symmetry with the logo, also designed by Rude Dog. The logo was intended to reflect the partnership between Hewitt and Hobbs; highlighting their differences in personality, whilst still conveying professionalism in their industry.

We hope you like it as much as we do!


Rude Dog Digital Design

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“Rude Dog were so easy to work with. They really understood what we wanted to achieve, which meant the whole process was so easy, with little additional input required from ourselves. We absolutely LOVE the website and logo and will be using them again in the future” – James Hewitt

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